Ultimate Freedom Live 2025 wasn’t just another business event—it was a carefully designed three-day transformation experience that moved hundreds of entrepreneurs from chaos to control in their businesses and lives. This strategic immersion combined life leadership, business systems, and wealth strategies to create a blueprint for achieving true freedom through systematic personal and professional development.
The event’s power came from its intentional design, addressing the real struggles that keep people trapped in cycles of overwhelm rather than building the freedom they actually want.
In my video, I break down exactly how we structured this transformational experience and why each element was crucial for creating lasting change.
The Foundation: Why Environment Creates Transformation
Everything that requires real transformation has something to do with environment. That’s why the military takes you out of your environment and sends you to boot camp. That’s why if you want to become a doctor, there’s certain things you have to do to come into that environment before you can become a full-fledged doctor.
When you’re in an environment, it allows you to actually create a shift. The whole point of an event is to create an immersive environment. I’m thankful so many people were able to virtually attend, but being in a room should be the highest importance—no distraction, you’re immersed. Get out of your situation, get into a new environment.
The energy has to be right from the very beginning. If people don’t have the right mindset, they won’t get the most out of it. That’s why we started every day with intentional energy work—because if your energy isn’t in the right place, no matter what someone tells you, you won’t receive it the same.
Day One: Life Leadership as Your Foundation
Why Life Leadership Comes First
This is one of those levers that I think we have to pull to get to what I call the ultimate freedom. It’s not professional leadership. It’s not leadership that you will see on a sports team. It’s life leadership, which is my ability to lead things pertaining to my life.
If you don’t learn how to exercise leadership about your life, you’ll find that in the end, life will catch up with you. Because you weren’t intentional about the life you wanted, then life will shape itself. If I can’t lead me, how can I lead anything? Because I’m with myself every day. Life leadership is the foundation. It is the starting point.
Health and Mindset Integration
With life leadership, there’s so many things in our life—relationships, money, different elements of our mindset—but health is such a central piece that we need to have leadership. Because if we don’t, we won’t have the energy to do anything we want to do.
Mindset is the seat of authority in your life. When you think about mind and set, mind is a decision I make to continually dwell on something. When we say set, it shows that I’m set in that frame of mind. So the mind frame that you’re settled into is going to really govern what you really do in life, what you really accomplish because everything begins with thought and belief.
The biggest mistake people make is they put information in their brain but they don’t learn how to control their mind. The brain is different than the mind. The brain gives you 70,000 thoughts a day. But the mind you have is which one of those thoughts do you grab and choose to focus on and use it as a north star, a compass that decides where you go.
Day One Speaker Lineup
We heard from Chris Dennison who talked about building your own health care system, instead of waiting on the reactive health care system that’s designed to make you sick and then make money off you trying to get better. Dr. Grace Lou talked about the secret to longevity. Ashley Kauf, a registered dietician, discussed GLP1 medication for weight loss. Dr. Andrew Neville shared insights on sleep challenges that so many of us struggle with, including me.
After lunch, David Hesterly covered mandatory movement for busy leaders. Ashley Cobb returned with the food operating system and had an awesome live Q&A session. Terry Fulton, one of our executives, talked about from burnout to breakthrough and the anti-fragile mindset. Barbara Chris discussed confidence unleashed and how to unleash that internal strength. Anthony Trucks closed out the day with follower speak and leader speak, helping people overcome fear when speaking.
Day Two: Business Systems as the Path to Freedom
Why Systems Determine Your Freedom
Being in business for 25 years plus, I’ve learned that if you want to create freedom in your life, it’s going to come through business. Even some of the people who make some of the greatest investments—Grant Cardone, Robert Kiyosaki, Warren Buffett—any of these individuals still make money through business. So you need money through business and then learn how to use it in real estate and it becomes this cycle of things that can actually lead to true wealth and freedom.
The key is business systems because there’s a lot of people who start businesses and some of them are stressed out and broke. They don’t have freedom at all. They didn’t create a business, they created a job, but they think it’s a business. The systems in business is really the secret.
We don’t rise to the level of our goals. We fall to the level of our systems because we might think we’re going to go to these great goals, but you’re going to end up being at the strength of where your systems are. Even though you want to go do all these things, you’re going to keep falling to where your systems are.
From Chaos to Control
There’s too many people in business today, especially entrepreneurs, that are working in chaos. The reality is they don’t realize it because chaos needs to be defined. I went over four types of chaos and four types of control. I also spent time talking about seven different eras to understand how the world is changing.
If you’re not aligned with the era that you’re in in terms of the type of business or how you’re trying to do business, you’re gonna struggle to make money. You’re going to struggle to be successful. I wanted to show the framework that I’ve used to build seven figure businesses and give the approach and the systems that are most important.
Day Two Highlights
Marcus Smith and Chris Bateson delivered an incredible session on AI as your coworker, covering agents and automations with a live demo that had the crowd going crazy. Because AI is here—it’s not coming, it’s here. If you don’t know how to incorporate this into your business, you’re going to get left behind.
Zack Hesterberg talked about from traffic to treasure, and David Simons covered webinar wealth. I wanted people to not only hear the frameworks and strategies, but to hear the stories and testimonials because some people don’t understand the type of money being made online. Everyone’s seeing what’s on TV and they don’t know everyday people are making six figures in a day, seven figures in a day by knowing certain things.
After lunch, Cat Kohley delivered storytelling as the secret weapon with a powerful story that shook the room. Dr. Kowana Irving talked about stop leaving money on the table and how to tap into making millions through government contracts. Aila Smith and Megan Thomas had a surprise activity that got the whole audience completely involved.
Day Three: Wealth Strategies for Ultimate Freedom
Learning How the Wealthy Think
Wealth strategies is so important because people think about wealth like a pot of money. But when you say wealth strategies, it makes you see that the pot of money is coming from the strategy. What we have to do is learn the strategies that the wealthy use.
I started off talking about the inconvenient truth about wealth because there are some things that we
